Field Notes
Plain writing on Shopify, WordPress, and the working life of a small studio.
If you’re here, you’re probably asking a simple question: Does working with me make sense for your store? That’s fair. This blog is a straightforward explanation of how the Three Acres Shopify membership works and what it’s like to have a Shopify developer in your corner. The Pro
If you’ve ever worked on more than a handful of Shopify stores, you’ve probably run into a surprisingly frustrating problem: remembering store handles. At first, it’s manageable. You might have one or two stores committed to memory. But once you’re working across five, ten, or tw
If you spend a lot of time in Shopify’s theme editor, you’ve probably had this moment: you build a section, get it looking exactly right, and then realize you want that same layout somewhere else. Another page. Another template. Another landing page. Until fairly recently, your o
If you’ve spent any time in Shopify’s admin or theme editor lately, you’ve probably seen the term dynamic content pop up. Maybe you’ve clicked on it. Maybe you’ve ignored it. Either way, it’s not always obvious how it’s meant to be used or why it matters. In the video above, I wa
If you’ve spent any time working inside Shopify lately, you’ve probably heard the terms sections and blocks being mentioned, maybe even in some of Shopify’s latest announcements. But when you log into your theme, you might not see them right away, and it can feel a little confusi
Shopify continues to roll out powerful tools that make life easier for merchants, and one of the most exciting releases from this summer is the ability to generate custom theme blocks using AI directly in the theme editor. If that sentence alone sounds futuristic — it is. In the
Shopify has been steadily rolling out improvements to the theme customizer — and one of the most powerful additions to emerge from newer themes like Horizon is the introduction of Group Blocks. If you’ve ever wanted to create flexible multi-column layouts or design fully custom s
Product bundling is one of the most effective ways to boost average order value and give customers more control over their purchases. But when it comes to executing bundles in Shopify, the process isn’t always as seamless or as visual as merchants would like. In the video below,
If you’ve ever felt nervous about making theme changes before a major promotion , you’re not alone. For many e-commerce managers, updating a Shopify store right before Black Friday or a seasonal campaign can feel like defusing a bomb. One wrong click and your homepage layout shif
For most growing Shopify businesses, the app store feels like magic. With thousands of tools available for everything from upsells to inventory management, you can add functionality to your store in minutes, often for less than the price of a coffee each day. But as your brand sc
Running a Shopify store successfully is not just about having great products. Timing plays a major role in how well your promotions perform. Every season, holiday, and event on the retail calendar presents an opportunity to connect with your customers and increase sales. Without
If you run a Shopify store, chances are you’ve thought about SEO. Search engine optimization is one of the most cost-effective ways to drive consistent, qualified traffic to your site. Paid ads can bring customers in the short term, but strong SEO ensures your store keeps showing
Retail is evolving fast. For many brands, selling in-person and online at once is no longer optional—it’s essential. Managing separate systems for ecommerce, payments, hardware, and support often becomes messy and expensive. That is where the recent partnership between Shopify an
Many businesses start with a custom ecommerce platform to meet unique needs. Over time, however, that custom setup often turns into a liability: updates get harder, new features take longer, and costs creep higher. If you’ve noticed performance issues, customer friction, or devel
One of my favorite parts about working with Shopify merchants is seeing a store go from an idea to a living, breathing online space. That’s exactly what just happened with Needles in the Hay, an Ontario-based yarn shop that has built a beautiful home for fibre lovers everywhere.
Don’t treat speed in your Shopify store like it’s a bonus feature. Speed is directly tied to your revenue. Why Speed Matters for E-commerce Think about the last time you visited a site that dragged its feet loading. Did you stick around, or did you click away? Chances are, you le
For many growing brands, running multiple Shopify storefronts across regions or sub-brands can feel like juggling a dozen balls at once. You’re constantly copying content, trying to coordinate campaigns, and struggling to launch sites fast without risking brand inconsistency. Tha
When it comes to eCommerce, speed is more than a technical detail. A slow Shopify store directly impacts conversions, customer trust, and even search engine rankings. Studies show that even a one-second delay in page load time can reduce conversions significantly. The good news i
Every year, Black Friday seems to sneak up on store owners. One minute it’s summer and sales are steady, and the next you’re in November trying to spin up discounts, edit your theme, and coordinate marketing campaigns all at once. The result? Stress, last-minute decisions, and of
Every year, I see the same pattern play out across Shopify stores. Summer rolls along, things feel steady, and Black Friday / Cyber Monday still feels far off in the distance. Then November hits and suddenly it’s chaos: theme changes, discount codes, landing pages, and random las
Managing multiple Shopify clients used to feel like juggling a dozen tasks at once such as emails scattered across inboxes, file versions lost in Google Drive, and requests coming in from every direction. I knew there had to be a better way to keep things organized while providin
Black Friday and Cyber Monday (BFCM) can make or break your Q4 sales. But if your store slows down when traffic spikes, you’re leaving money on the table—and frustrating potential customers. Performance issues in November aren’t just bad luck. They’re the result of bottlenecks th
Running a Shopify store means wearing a dozen hats, sometimes all in the same day. You’re juggling product updates, theme tweaks, marketing campaigns, and the occasional “Why isn’t checkout working?!” panic. That’s why I created my Four-Tier Membership, a flexible way for merchan
When most Shopify founders or e-commerce managers look at their analytics, the same two numbers usually come up first: traffic and revenue. And while those are definitely important, they don’t tell you the full story. In fact, they can give you a false sense of momentum. You migh
Why Your Shopify Store’s Not Growing (Even Though Traffic is Up) It’s a frustrating pattern for many Shopify brands: traffic is growing, however, revenue isn’t… You’re investing in ads, posting on socials, maybe even dabbling in SEO. More people are visiting your site so why are
If you’ve ever tried to add swatches to a Shopify store, you know it can get messy—fast. Every theme handles variants differently. Some use built-in swatch features. Others don’t. And when you need a clean way for customers to pick colors or styles (especially if your theme doesn
A Summary of Shopify Editions ’25 Updates At Three Acres, I help merchants like you build, improve, and grow your Shopify stores. Every six months, Shopify releases major updates under its Editions program — and the Summer ’25 release includes 150+ updates across the platform. I’
Discover how small structural changes can lead to smoother customer experiences. A smarter approach to variants, bundles, and product linking that improves UX and keeps your inventory clean. If you’ve been running your Shopify store for a while, you’ve likely hit a familiar wall
By Brendan Quigley – Developer at Three Acres When you think of Shopify, you probably think online store. Products, variants, checkout — the usual. But what if you could go beyond that? Recently, we helped Leahy Music Camp reimagine their Shopify site to do something a little dif
By Brendan Quigley When building Shopify stores, adding an FAQ section is great way to address common customer questions, build trust, and improve SEO. But what if you want that same FAQ content to appear in multiple places such as your homepage and product pages without manually
https://www.youtube.com/watch?v=xqu3bKlGZbY Adding a product to your Shopify store is one of the most fundamental steps in setting up your online business. I’m going to walk you through exactly how to add a product in Shopify the right way, with some important tips to avoid poten
In the fast-paced world of e-commerce, efficiency is key. Shopify understands this, which is why they introduced Shopify Flow, a powerful automation tool designed to streamline operations and enhance productivity for online businesses. Whether you’re managing inventory, processin
When it comes to managing your Shopify store, efficiency is key. Whether you’re uploading products, blog posts, or images, finding a streamlined process can save you a lot of time. In this post, I’m going to walk you through an easy and effective way to use Google Drive to manage
Did you know that in 2022, holiday sales are expected to reach $1.3 trillion, a 3.3% increase over 2021? From small businesses to enterprise powerhouses, online stores rely on holidays to kick off the perfect sales season. During this time, retailers make a significant portion of
In just a few short days, Black Friday and Cyber Monday sales will begin. And this brings a tremendous opportunity for your Shopify store to make money. As Shopping enthusiasts prepare their wallets for this bargain hunter’s dream, you can focus on capturing their attention with
The eCommerce industry is flourishing. With online revenues on an upward climb, it’s a good time to jump on the e-commerce train and start your own business. And to grow your business, you need the right tools! Developing an e-commerce strategy that engages customers, generates m
Often called the tip of the marketing spear, direct response marketing is hailed as the pinnacle of marketing brilliance – that aims to engage an audience that hasn’t heard of your business before. This means businesses can make more money and generate more leads if they use comp
What happens when your business’s resources are limited, budgets are tight, time is short, and conversions are needed? Email marketing, that’s what you use. With today’s internet-first business and e-commerce, you are missing out on tons of opportunities to increase traffic, tar
“Did you know – It was just over 28 years ago (1994) when the first documented online purchase was made?” Interesting, right? Over time, online shopping has developed from a novel concept into a multi-trillion dollar industry. We now shop online more than ever before. Searching o
“93% of the customers say online reviews impact their purchasing decisions.” In an eCommerce-driven world where customers can’t physically experience products before bringing them to their cart, they usually turn to product reviews. From purchasing clothes to cleaning services, i
The ability to keep your sales integrated within one dashboard is essential if you sell online and in stores. This is where Shopify POS comes in. With this Shopify POS app, you can keep track of all your store’s sales in one place, no matter what channel they originate from. Shop
“More than 1.7 million online merchants are using the Shopify platform, generating over $988.6 million as total revenue at the beginning of 2021.” Shopify has achieved a tremendous milestone by inciting e-commerce sales on an exponential scale over the past few years. The numerou
In 2021, Shopify announced the release of their new Online Store (OS) – Shopify 2.0, opening up fresh and innovative expectations for e-commerce businesses. So far, this latest version has been successful in offering an improved customer experience. Besides, now there’s a wider r
“Did you know that there are 3.9 billion daily email users — and this number is expected to hit 4.3 billion by 2023?” Despite the growing popularity of social media and the rapidly developing marketing technologies, email marketing is still the most mature and beneficial player i
When it comes to gauging sales online, using Shopify as your eCommerce platform has a great advantage on its own. There are numerous ways in which you can generate more sales for your store. However, upgrading your Shopify store with beneficial apps can become a real game-changer
“Did you know that about 76% of people purchase at least one gift card/egift for online shopping?” During the tough pandemic times, when many eCommerce stores stood on the verge of falling apart, gift cards became their hope in the dark. In the midst of lockdowns across the coun
February has gone by very quickly, to be honest I’ve been finding it hard to keep up with the day to day tasks. I’m very comfortable doing my own work, however a number of the new projects that Three Acres has taken on is requiring me to practice project management skills beyond
Did you know that 1.75 million merchants sell using the Shopify platform? While the number of shoppers placing an order with Shopify merchants has increased by 52.33% over the past year making it the most popular e-commerce platform. Well, these figures answer a lot about – why y
I’ve always been impressed by the leaders who are able to communicate why they are doing what they do. I completely believe that the reason for doing something, is more important that what you’re actually doing. I’m equally impressed with leaders who are able to show you how they
E-Commerce is prospering with an escalation and a common business motto – businesses that save time and capital now, are the ones that flourish later. However, picking up the right platform that helps you manage your online store without any inconveniences down the line is the fo
A Beginner’s Guide to Omnichannel Sales Wondering what’s been the buzz around phy-gital commerce since the pandemic hit? Then, you are missing out on a crucial retail strategy! Ever since covid-19 shook the world, the retail sector has been transforming in a split second. Buyers